The one constant in the world of Dental Sleep Medicine is change. This is one of the core principles we teach every month at our Dental Sleep MBA Preview events. Every month there are new rules put into play. Insurances have made it harder than ever to get paid for an oral appliance. Rather than seeing this as a reason not to get involved, our members see it as the main reason to push forward. In the world of sleep medicine, knowledge his power. The more obstacles they throw at the dental sleep medicine dabblers the better-off the knowledgeable ones are.
It reminds me of a story that one of my mentors told me early on in my career. There was an athlete practicing for the Olympics and his event was the hurdles. He lived really far from the training facility so rather than getting on a long train ride to get there, he set up his own hurdles track on the local roads of his neighborhood.
Along comes one of his buddies and he sees all of these hurdles in the middle of the road and he sees his friend far ahead. Being the good friend he was he saw these “hurdles” in his friend’s way and started moving them for him. The athlete quickly ran up to his friend and said “What are you doing?” He said I am moving these hurdles out of your way so you can get by. He said Thank you for thinking of me but I need the hurdles. It’s the only way I can get better.
All you need in this business to succeed is the knowledge of what needs to be done. The hurdles simply push the competition out of the picture.
Come find out how you can be the guy in your area who knows all of the “hurdles” at one of our monthly Dental Sleep MBA Peviews and why knowing the hurdles and the way around each one is the key to success in the field of Dental Sleep Medicine.