I want to highlight something you need to know if you’re investigating dental sleep medicine the way we do it in the Dental Sleep MBA™ Program.
It’s a very simple but very big idea that you must understand to succeed.
Here’s the idea:
Dental sleep medicine is not a service you add to your practice, it is a business you build outside of your practice.
If you just want to add dental sleep medicine to your dental practice, our events and four year program are not what you want.
Adding sleep to your dental practice will not lead to millions of dollars a year or thousands of lives saved or a business you can run from the beach.
The reason is that dentistry is a very unique business model. And adding services, even premium services like implants etc. will NEVER change the fundamentals of the business.
Building a dental sleep medicine business is a completely different universe. You have leverage, you have momentum, you build an asset that can run without you.
This is much harder than adding sleep to your dental practice but the payoff is exponentially greater.
Your dental practice most likely will NOT keep depositing money into your bank account after you retire.
But if you build it right, your dental sleep medicine business definitely can.